1, select the collection to be concise, and the amount of money trip. Investors should consider their individual interests and hobbies, select the 23 samples as an investment target. At the same time consideration should be given its own financial resources, if novice, may wish to choose a long-term stability of the collections, or small pieces of fine start.
    Second, a certain appreciation of culture. The best start investing antiques antique collection started in interests and hobbies under the guidance of painstaking research-related information, regularly participates in the auction, visit the antique exhibitions, and from the antique shops and flea markets. There is a chance, we can consider deep into the backcountry, and collectors at home, in practice, accumulate experience in order to continuously improve the standard of appreciation.
    Third, there must be “as long as value for money, willing to spend a certain price for excellent antiques,” the psychological preparation. Long as they are fine, you can boldly bid, otherwise they will miss profit opportunities.

Russia Monomakh crown
   Monomakh crown by Carpenter Technology of the East in the 13th century to the early 14th century, made of legend it is the Uzbek Khan, the Mongolian Golden Horde Grand Duchy of Moscow Ivan I give a gift, because the Mongols during the invasion, a group of well-known Russian jewelry maker has been mobilized to work for the Khan, so this is how to retain the crown jewels of Russia’s traditional craft characteristics.
Kazan Duchy last monarch crown
    It belongs to the last ruler of Kazan Duchy Aidi Ge Narmer Hemmant all produced in the 16th century and is one of Russia’s most ancient crown, inlaid dozens of pearls, rubies and emeralds, at the bottom from the comfort made of soft black mink.
Peter the Great Coronation crown
   It is also known as Monomakh crown Ⅱ, from the Kremlin in Moscow workshop at the 1682 production, 20.3 centimeters high, production materials, including gold, silver, precious stones and black mink. With regard to the origin of crown alias, there is a well-known story of palace coup.
Catherine II of Great Crown
   1762, a talented jewelry maker Bo Jiye court for the coronation of Catherine II produced a large fine to win the world crown in their splendid praise, he has created a diamond-studded World. Large crown inlay of 2858 karats total weight of 4836 diamonds, including decorative crown the top of the world’s largest and most beautiful red velvet color spinel, heavy 398.72 karats, is listed as the former Soviet Union, one of the seven Historic drill. (Wendy)

If the United Kingdom is the most beautiful rural scenery of the trip, the most enjoy is the accommodation of the. The British countryside OK, we have chosen the manor, castle, family hotels, rural farms, and other types of accommodation means, I deeply feel: Village can be so quiet, country could be so luxurious, “low-key luxury” can be said to get the enjoyment of living the ultimate experience.

English country garden is the aristocracy of wealth, power symbol. Like many of Beijing’s courtyard into a high-end restaurants, like many former British aristocratic castles, manor turned into a luxury hotel opening. So the British countryside trip must be to taste at the manor, a castle to enjoy the feeling of aristocratic life.

The same is located in Aylesbury was built in 1590 to Hartwell House Manor Hotel must not miss, when Louis XVIII in exile when the British used to live here, also received a Bill Clinton, the Japanese royal family and other celebrities. This is a truly noble estate. Antique study, lounge, fireplace, sculpture, painting, no do not let you smell the history of taste, imagine the former old-fashioned aristocratic luxury rural living. Of course, there are modern SPA for the residents to enjoy.

Manor house is still the most beautiful scenery. Manor occupies 90 acres, breathe the crisp morning air, a person walking at the Manor House lawn, lakes, small bridges, flowing water, the swans vigil in the water, the sun with leaves covered with maps of the Lin Jianxiao Drive, the entrance Manor statue dressed Chenhui, cattle and sheep in the manor hotel not far from a walk … … the evening, a few friends sitting around the old-fashioned fireplace, curled up on the sofa in the warm years (here is a bar a), point a cup of Ireland’s oldest winery Bushmill whiskey chat, no one disturbed until late at night, warm smile from a silver-haired old gentleman, who took over the key, in the manor room decorated elegant night’s sleep – balderdash in the twittering of “This is my manor.”

In the preferential policies, the demand stimulated by the release so that Shanghai property market rebound, villa also show the amount of the market price of Chai Sing scene. In the housing market is a “high consumption” of the high-end villa sought after by the wealthy, personalization is increasingly obvious.

China Real Estate Index System Office of Shanghai Villa index released on the 20th (published once every two months) surveillance data showed: from March to April this year, house price index for the Shanghai 2925 points, compared with the previous period’s index rose six points, or to 0.21%. Compared with a year earlier, the villa index rose 120 points, or 4.28 percent. April villa trading volume 238.1 thousand square meters, the chain augmented by a further 42 percent.
Sought after by the rich people the high-end villa market, showed good stability, and its product characteristics, demand characteristics are brewing Evolution is currently shows the following features:
People are more concerned about the high-end villa product “blood.” The distinction between high-end villa is not only reflected in the price, size, whether the independence of the basic hardware indicators, but also reflected in the villa as a “blue blood” symbolic value. Current high-end villa is not only looking for people to buy high-priced villas, but also the pursuit of expression can serve as a family, spiritual and material territory, has handed down the value of the “aristocratic villas.” Therefore, the villa project gradually formed a palace – Castle – Manor – ordinary villa product frame of reference, such as the earlier Shimao Sheshan estate, Tan Gong, and the recent whachow Jun court have adopted the castle and the mansion-style building philosophy.
The high-end villa atmosphere of growing convergence with international standards. The high-end villa means not only high-quality building products, but also with the living natural environment, cultural environment, lifestyle close. With Shanghai’s economic development, villas on the spheres and the increasing quality requirements. By the Sheshan, Dianshanhu composed of the natural landscape scenery, from the racecourse, yachting, golf and other representatives of high-end way of life, indicating that Shanghai has gradually formed into line with the international luxury goods consumption, housing and living the high-end villa atmosphere.

Soft carpets, expensive paintings, fine antiques, white piano … … into the wide hall, elegant private banks on blowing. But to open the hall, surrounded by a fan that heavy wooden doors, entering the door, that the absolute privacy of the space, but also must have a net worth of 10 million. Today, private banks in such an elegant and mysterious gesture appeared in the city Innocent Steps.

Regal groups targeting
It is understood that most of the private bank’s “threshold” is set at about one million U.S. dollars today in the city, this newly opened China Merchants Bank (600036, stock bar) private banking center, requires customer-owned banks can accept at least 10 million RMB financial assets.
Boston Consulting Group survey released by China’s rapid economic growth driven by China’s millions of dollars in assets, total number of households in 2011 is expected to reach 609,000. The wealth management assets, the next five years China will maintain a 20.5% average annual compound growth rate in 2012 is expected to reach 8.09 trillion U.S. dollars of the total scale.
The rapid growth of wealth need to be effectively managed through the management of wealth, banks can obtain considerable profits, in such circumstances, the private banks came into being. Insiders said that if the wealth is not effectively managed, from the first generation to second-generation transmission rate is 70%, from second generation to third generation is 10%. This is commonly known as “rich, but three generations.” Although the new super-rich who want to accept “his own wealth to the banking professionals to manage” concept is not easy, but the market will necessarily be broad.
Which should be provided wealth management services
And compared to traditional retail banking business, private banks can provide services to no doubt that much more comprehensive manner. China Merchants Bank told reporters that the bank will for private banking clients tailor a set of exclusive wealth management planning program, providing funds, equity, bonds, foreign exchange, insurance, and many other varieties of portfolio recommendations, and in the legal, tax, accounting, etc. to give professional advice. The Bank has also launched the “Global Connection Financial Services” for private banking customers with the global synchronization update and implementation. This “one-touch” service was born, so that customers only need a cell phone, you can at any time, anywhere, accompanied Xpress sent out instructions accurately grasp the ever-changing wealth of opportunities. In addition, the Bank will also hire legal, real estate, overseas study, coin experts in the fields of appreciation for private banking customers to provide integrated wealth management consultancy services, customers can participate in arts appreciation, sand

As the world’s highest concentration of millionaires one of the regions, Hong Kong people how rich? Take a look at Citibank, the disclosure of the data by the end of March this year, it: Hong Kong Island millionaire many as 164,000 people, or an average of every seven individuals have one person is a millionaire, while the Center in Wan Chai district on Hong Kong Island is rich population the highest percentage of district (18.2%), almost every five persons is a millionaire; even in Kowloon and the New Territories, but also 15 and 17 people each have a millionaire.
There is also a set of data that last year more than 20% of the millionaires aged between 21 and 29 years only – then United States expert interpretation is that it reflects the young people know how long they have to invest.
Hong Kong’s richest territory as the stock market crash this year has been changed. Has produced many young rich wealth of the stock market has become a “butcher.” Not only young people, even experienced investment professionals failed to escape. Pharmaceutical companies do think of (08250.HK) President Lv to the media recently revealed that he also encountered investment “Waterloo”, lost tens of millions of dollar.
Lv the identity of listed companies in addition to the President, who is also chairman of the Hong Kong Association for the protection of investors, in the Prior to that, he also served as an analyst in Hong Kong CSL, since the 90s last century, it is already the major newspapers in Hong Kong Oprah one of the altar in the stocks. So the investment experts, but also difficult to arrive Accumulator (accumulated stock options) of the trap, was overwhelmed by the derivatives, the loss of tens of millions, is cause for regret.
Lv a recent interview with “First Financial Daily” mentioned the investment in an exclusive interview, but also regret saying that it was one of its most failures. He had survived the 1997 financial crisis and the SARS crisis and seize the opportunities the market downturn a few times to create the myth of return on investment records, no one dreamed that this year will be planted on this Accumulator.
A rich wealth has generally shrunk in size
Regal Hong Kong stock market crash how much they lost, which is a private privacy, the outside world not know. However, last year’s “Asian stocks God”, Hong Kong known as “Tetra” and Lee Shau Kee has disclosed that its subsidiary Shau Kee Financial assets were shrinking quarter a year earlier to 150 billion Hong Kong dollars. With the September outbreak of the financial tsunami, the Hang Seng Index and then evaporated Yusan Cheng, “tetra” losses can be imagined. With the wealth has shrunk dramatically, Lee Shau-kee has recently changed his last year’s high-profile does not want to comment on the media market trends.
From the disclosure of the interests of HKEx point of view, has been advocating “long-term investment” Lee Shau Kee in the October stock market crash of 19.4 Hong Kong dollars per share after the sudden sale of 3182 shares of China Life Insurance (601628, stock bar), cash in about 6.2 billion Hong Kong dollars . “Tetra” hold China Life Insurance (601628, stock bar) in the last five years, is the number one love, one share, last year China Life Insurance (601628, stock bar) once rushed into the nearly 54 Hong Kong dollars, he has not sold, and now shares fall nearly 60%, but he reluctantly must sell, had shot part of the life stock, can be imagined, the stock market crash for “tetra” great influence. This time he carrying more than 500 million while profit HK
But the count the opportunity cost is estimated that hard for him to laugh. No wonder the “Tetra” Recently in the media, Xiao Xue themselves as “counterfeit shares of the gods.”
IPO in the past several large-scale activities, including Li Ka-shing, Lee Shau Kee, Cheng Yu-tung, etc., a large number of heavyweight billionaire are in a large upfront investment in large-scale buying IPO shares before the IPO to become the “cornerstone investors “(cornerstone investors), would stimulate discussion and even in Hong Kong that the wealthy their investment is not fair. In response to these views, HKEx CEO Paul Chow and even issued a special advisory to discuss the case. But with the stock market crash this year, frequently the basis for most of last year investors have suffered heavy losses, while the subsequent IPO has little to offer investors to patronize
The “basic investor” discussions let the matter rest, as they have been rich with bloody facts tell the community, the so-called “foundation investors” did not seize any good.
By Lee Shau Kee, for example, the past two years, he bought more than 30 new shares, but the listing of new shares over the past two years, almost all have been cut, some even up to 90% decline, the market is estimated that during this period that he has not thrown if the stock holding So far, earnings have been the end of the book is about more than 570 billion Hong Kong dollars, fell to less than the current 7.0 billion Hong Kong dollars. The statistics, last year alone, he subscribed more than 10 new shares will have all fallen through the offer price, alone lost more than 20 billion. Among these, including being “tetra” described as a “loss was 好惨” in Country Garden.
In addition to Lee Shau Kee, Kerry Chairman Robert Kuok Hock Nien has also been exposed because of new shares and lose badly. Last year, he began to subscribe for 12 shares that most of the corrosion-free profits. Apart from the cross-build and Industrial and Commercial Bank of China (601398, stock bar) earned about 6.6 billion Hong Kong dollars, the rest of new shares has been a loss of Guoyi. Let him perhaps the most heartache is to allow exclusion of more than 10 billion Hong Kong dollars, he pumped in the SOHO China, Country Garden, Olympic Park and Fuxing and other real estate stocks and has 12 co-evaporation of about 1.03 billion shares Hong Kong dollars, can be imagined, Kuok-year investment in new shares very tragic outcome.
Lee Shau-kee, and only if the real estate tycoons Robert Kuok Hock Nien origin, planted in the Stock Market may be forgiven, then had to “share the altar Sniper” shocking Lights of Chinese Estates Chairman Joseph Lau (large Liu) is also a huge investment losses, is to make market, scaring the daylights out.
Big Liu generous in August last year, swept into the Ping An Insurance, the peak last September 28, to 107.68 Hong Kong dollars per share, equity holdings, so that ownership by as much as 7.03%, market value of up to 200 billion HK dollars. Liu originally intended to hold large long-term, but less than a month, with Ping An’s share price plunge, he has not contain himself, began to frequent liquidators, in less than two months, he’s holding had been reduced to 4.89 %, while the share price has plunged to 84 at the time the Hong Kong dollar. Alone, large Liu for two months lost more than billion. In July of this year,
Chinese Estates disclosure of securities for sale a huge book loss of 2.5 billion Hong Kong dollars; to more than 8.1 billion Hong Kong dollars at the end of the book value of listed securities by selling some securities and adjusted book losses

Papa John Pizza, and Starbucks Coffee in the United States is a typical cheap mass consumer goods, but in China, they are they are nothing but expand the shop area, marketing, rich Petty Bourgeoisie Western dining culture, and not so much in selling pizza and coffee, but rather that the sale culture and climate
When you are still rack their brains to find new business opportunities, first-come, relax it, to eat Haagen-Dazs ice cream balls.
A small ice cream balls cost about 30 yuan, extravagant treat? Of course, expensive! But you are still affordable, new business opportunities here, to build for most people to afford the “luxury”!
“China’s consumer confidence index on the rise, a group of high-level consumers is rapidly growing and motivated them to be sustainable, they are willing to have the grades, and the intrinsic value and brand of goods to pay more premium, which represents the companies need to study the Chinese market to make new decisions – to open up a suitable high-end trend of marketing and because these consumers will be the largest customer base, their share of business spending will be increasingly higher proportion of revenue. “16 , McKinsey Global Managing Partner of China Chen Gang said.
“Outsiders” in the new location
Walking in the street, you might see the Best Western International hotel style luxury high-end, Papa John’s Pizza shop embodies the fashion Petty Bourgeoisie, Starbucks Coffee implies a cultural flavor, ZARA fashion trends in Europe on behalf of … …
In fact, overseas, they highlight the various cities in the high-end consumer brand is popular and even low-priced products, they enter the Chinese market is not long, but aiming, firmly grasp the high-end consumer groups in China.
The number of the world’s largest hotel chain rooms Best Western International Group (Best Western International Inc, hereinafter referred to as the “Best Western”) in the last few years, before entering the Chinese market, is striking thing is that the budget hotel business is the King of the best West, one into the Chinese market, its chief executive officer David Kong to change its strategy, announced a moratorium on the development of budget hotels, but Rio Tinto in the high-end hotels. Industry insiders believe that because of late in China, such as home and Jinjiang Inn has long been standing firmly in place, the best the West to achieve the “Way of the Dragon,” easier said than done
So dig more lucrative and there is space in the high-end hotel market.
Papa John Pizza, and Starbucks Coffee in the United States is a typical cheap mass consumer products, Starbucks stores in the United States and even many of the legislative seats, etc. are not taken away mode, but in China, they are they are nothing but expand the shop area, full of Petty Marketing Western food culture and ambience, not so much they are selling pizza and coffee, but rather that they are selling culture and atmosphere in order to improve their brand value, to sell premium food products.
Similarly, the new into the Chinese market, ZARA, as European clothing brand, first of all to spend huge sums of money in Shanghai, Nanjing West Road, Hang Lung Plaza, opens flagship store across the face of the top shopping malls, adjacent to the Lancome boutique, which is a big battle has been put on “high-end brands “The posture, the success of cover in Europe, is only normal clothing brand positioning.
This is the real estate development, there is also a certain degree of expression. The vast majority of buyers are now have some spending power of the white-collar workers for such a situation, foreign capital into the Chinese market are mostly developed by targeting high-end properties, such as Yanlord, CapitaLand China, as well as Morgan Stanley in China equity injection by a number of projects are aimed at high-end consumers. The local Greentown, and also more focused on high-end real estate development.
Looking at new entrants or is about to enter the Chinese market, consumer goods companies are taking a considerable proportion of high-end line, such as home chain Rite housing, diverse housing, electrical Monopoly Best Buy, the United Kingdom Marks & Spencer, Thailand, Central Department Store and so on.
“Many years ago, probably some foreign enterprises will be cheap or even outdated goods sold to China, but as Chinese consumers and the market matures, more and more multinational companies have realized that to change China’s policy to fully localized , for the Chinese market of products suitable for local customers, but has not yet reached level luxury, but consumers are willing to pay a certain premium brand is popular in some overseas magnificent turn and look for new profit growth point of the world’s best target. “McCann-Erickson Tin China’s global managing partner Max Magni said.

Bags of each brand may have been recounting a precious memories, an elegant legend. When it comes to luxury items by the eye, when, without exaggeration to say that the world’s 6 billion population will have at least half of the hearts of people will immediately emerge out of the brand’s trademark and brand image. More than 60 years, CELINE has been a luxury, elegant graceful incarnation is that people are synonymous with fashion in mind. Favorable for those in respect of this product in the fashion process, the brand behind the live one by one, and is ready to feel the story is even more shocking … …
Contemporary luxury brands start from the children’s shoes
1945 is imbued with passion, vitality and joy of the year, as a contemporary beginning in 1945 is a turning point. At that time, women have also not achieved the right to vote, work outside the home are rarely involved in the field, however, one remarkable woman – Céline Vipiana gave added colors to its future, created CELINE, a contemporary luxury brand. CELINE’s success is no doubt a symbol of French and European luxury fashion comeback.
CELINE company’s history and development of very unique way: as a luxury, it has a distinctive beginning – the only tailor-made shoes for children from the start of the brand. CELINE promoted the rapid jump in the world of children’s star brands, and is then led inexorably to become the leading force in fashion luxury market.
Malte this legend began in a small street, a low-key children’s shoes shop. Paris, the children were dressed in a short period of overalls, with her mother, in a small shop custom Lutin, Dandy, Cendrillon, or children’s shoes Monaco paragraph. The Céline Vipiana took over the family business, because of her founding, the children put on such a star luxury.
Ten years later, Céline released the first time, Ms. “Young Girls” series, soft, luxurious leather, fine metal plating, casual and comfortable shape, in which specifically designed for young girls, Polo deer shoes, perfectly embodies the style of CELINE and the mood has become the favorite of mothers daughters acquired the best-selling styles. The successful germination of a new concept, proclaimed the future of women’s line of CELINE.
The Birth of the leading luxury brand of women
60 years since, CELINE the development of a comprehensive full speed, and advocate the spirit of a pioneer in many fields. 1962-1963 years, CELINE campaign in full swing of the shoes. In all women’s wardrobe, a pair of deer CELINE shoes is essential.
In 1966, CELINE for the first time produced a handbag. Etrier, Sacoche and Poney quickly becoming the best-selling product, known as all the “fashion followers” the essential thing. 1967 arrival of the concept of the fashion apparel industry has undergone major changes, for which, Céline Vipiana decided to produce CELINE fashion, named them “Couture Sportswear”, which is a new name of the first set a precedent. CELINE also experienced the second turning point, since then, CELINE become a comprehensive luxury brand.
The LOGO ideas from the Arc de Triomphe
CELINE is a name, a style, and its exquisite ﹑ eternal emblem is a proverbial image.
In 1966, CELINE to American Sulky brand identity – letter combinations or patterns associated with two C, in the world market sends signals CELINE unique fashion in Paris. In 1973, Blason become CELINE new brand identity. And it also had quite the birth of anecdotes follow: It is said on the 1st of Ms. Céline triumphal car broke down in front of Charles de Gaulle Square, in the waiting, she noted that the chain around the Arc de Triomphe is very beautiful, and decided to apply it to the municipal government CELINE shop as a unique identifier.
Never-ending pursuit of innovation
“I want a reflection of the time series of contemporary, stylish, urbanization, and dynamic fashion, expression of body movement and women’s contours praise. My inspiration came from extreme sports and I love flowers. This is one of urban The series also reflects the fashion to bring serenity. It is a combination of speed and soft, movement and elegance, with emphasis reflects the CELINE intrinsic Couture Sportswear (Advanced Sports clothing) a sense of the spirit of comparison. “CELINE creative director Ivana Omazic this interpretation of the 08 autumn and winter the latest design concepts.
CELINE has the same name already has 110 stores. CELINE Nanjing shop has been opened in the East Mall to meet the fashion you have to appreciate the classic elegance of this trend also points to lead the luxury brands.

Guangzhou, the most expensive ever deeply attached to each event last night in Guangzhou, a five-star Grand Hotel. 6 pm, Regal deeply attached to each will be selected for the “Beauty Pageant” were replaced with beautiful evening gowns, lined up outside the banquet hall. Music sounded, beauty strode “cat-step” one by one into their life, this might change the “temple of rich beauty pageant.” The 30 net worth of tens of millions, even billions of dollars of the rich were in the banquet hall, one by one review of their “future wife.” (January 11, “Information Times”)
The world’s luxury report [luxury.icxo.com] I do not know whether there had been on a vegetable market in meat experience. Share of pork meat into a Gejia existence of discrete hang up, where the fillet where pork, which hindquarters, explicit, unabashedly on display at the customer before the left to pick. This beauty contest in Guangzhou feast, and the meat trade Tanqian What is the difference!
Modern women are not specially pay attention to human dignity, the pursuit of an independent spirit? However, in the colorful banknotes in front, even the 10000 selected one of the beauties are scrambling to learn the pork meat stalls throughout the city, with brutal frankness on display for the rich selection. The so-called dignity, independence, actually so pale! Is no wonder that more than 1,000 years ago, Lu praised the laments over and over again, thinking that the money this thing, “no German and respect, and no influence, while hot, Pai Kinmen, and into the purple door of an inner. Danger make an, die can live, your make cheap, raw can kill. ”
Naturally, Deal or No Deal’s richest people are the community’s success, so that all walks of life admired. However, these beauties into the rich beauty of the temple were, who were to be investigated how the rich become rich it?
We do not rule out the ranks of wealthy, there are a good moral people. Opened in recent years, China Rich List, of which there is no lack of moral example. However, every year China Rich List baked, can be sent to prison a few figure fortune, so that Hurun List has a nickname, called “killing List.” The media revealed that there are so part of the rich, they would rather die than willing to the list, so do everything possible to RBI, it was said in general can be spent 300,000 yuan on the list to avoid.
This is the information revealed in the middle of a very thought-provoking. If the rich group is a moral wilderness, a bastion of evil naturally slander. But, no doubt, compared to other groups in society, their crime rate is much higher. Logically speaking, such a moral, legal sword special care groups, people come into contact, when, what shall we carefully treading on thin ice, however, thousands of beauties, but still flock to in order to marry into wealthy for life’s ultimate pursuit, only to show that Many modern women advertised by the human dignity, the spirit of independence, is just a fragile glass ball, touched or broken.
When the rich feast of beauty has been overturned, and modern women can one truly stood up.

Beijing’s winter, Bank of China, Zhu Min, vice president of human resources management in a Chinese New Year, the report was published his famous “LV” theory – the United States, Europe and Japan’s economy will enter a “L-type” recession, Fei Liu Mashimo 3 Qian Chi, Yimapingchuan for many years. The world’s luxury report [luxury.icxo.com] China’s economy will experience “V-type” adjustment, carefully drop gradually after bottoming bounce.
Shanghai’s winter in Shanghai downtown business district Gucci, Coach, Tods bags and other luxury stores have discounts to meet the upcoming 2009, only the LV (Louis Vuitton) monolithic, no price cut, will the noble persist in the end.
Zhu Min said that the financial crisis had led to Europe and the United States on three major economic entities in the past 60 years the first time in synchronized downturn, the contribution to the global economy will be “zero growth”, which makes the pattern of global growth in 2009 will be fundamental changes.
LV said, we come from Europe, we insist on quality, we will not lower social status. Many people may want to ask, LV, how can you not lower prices? In the global information company Interbrand brand “issued by the leading luxury brands in 2008 ranked” in, LV to 21.602 billion U.S. dollars in brand value topped, leading in the second row The GUCCI foot 130 billion dollars. Perhaps this is the LV refused to lower prices of lung power.
In fact, the global financial crisis on the luxury industry to bring a heavy blow to a lot of people to change the original lavish spending habits, many luxury goods began to be reduced to the counter where the long-term furnishings. No, when the public began to abandon them, they began to cater to the general public. Winter, Beijing has experienced the luxury brand market sale will be N, crazy promotions, the lowest discount, and many in the past can not be experienced at this time the brand became a housewife cooking food basket inside, as the fancy pick.
Yes, Chinese women are the most sophisticated, they know how to take a discount price to get the original high price is simply a good thing, they even for their own “accounted for cheap luxury goods,” music on a whole week or even longer. But they rarely think – these brands are Why dare to set such a high price?
Is it really because of its perfect workmanship, texture world so unique and perfect service do? Want to know, the old Beijing tailor-made cheongsam’s century-old also has this capital, but others hand-embroidered satin cheongsam also the most expensive children 10000 8000, general However, the upper and lower custom thousand dollars. You may not like the dress, choose the LV, this is your right. If you insist that the design of LV downright fashionable NB, non-glamorous side objects, I have nothing to say.
I want to say is, in fact, led to LV luxury brands dare to sell so expensive in China, the price is because consumers dares to buy. LV in the world price of fact, very similar, but China’s per capita income is still ranked 100 in the world, the equivalent of the United States, 1 / 25, Japan, 1 / 21 and the world average of 1 / 4. But the poor go poorer, China LV is precisely the mainstream consumer market. Looking around us, the entertainment world sports star, starred on the size of manpower a LV, the so-called upper class aristocratic prefer to LV is armed to the teeth, it well understood – to buy an LV for them to buy a lipstick with no difference, money is not a problem,
Face is the key.
The question is, if the LV to support these people alone, then it that starved to death. LV behind, there are numerous advanced wave upon wave of office pink, white-collar and the Golden Collar. A monthly income of 5000 a small white-collar workers, her dream might save a two-month’s salary to the store to buy a LV bag, and then back to the office Xianbai consciously or unconsciously, so that gas had given his colleagues by not underestimate the importance of她. LV for her is not only a symbol of quality, but also a symbol of identity and dignity.
It is precisely because we live in the workplace, the lack of dignity, and only then the desire to give us the dignity of luxury. However, do not forget, if the world does not LV, you should rely on to build their own dignity?
I have seen a school student in the study notes and wrote their own motto, so I still remember – “My parents give you name, your brand.” I had the feeling that, wow, HAOKU ah!
If this phrase be replaced, the parents give you the names of famous brand. Sounds are not so cool.
Luxury for a woman mean? Means that attention to themselves, in other words it is “you deserve.” However, the emphasis is not equal love. If a man sent to his girlfriend, LV, I dare say, prove that “love” more than the absolute expression of the intention of the impulse of love. If a woman to buy their own food and clothing to the LV, not so much love their performance, as it is vain performance.
If I come to shoot student ads, I would choose two sub-lenses. Lens A: Earthquake survivors sit in the dark little boy looking out the window of the classroom, voice-over: I do not have legs, but I want to fly. Lens B: Modern office building where the city girl through the internet banking transfer to the Red Cross, voice-over: I do not LV, to abandon the United States.
Zhu Min, said, “V type” at the bottom will be 20 years of China’s economic growth in the lowest point. I said, this time Hou Who makes vigor to buy luxury goods in Europe and America, who is to stand up for the government to “rescue the market,” Ting You internationalist spirit.
My Pure girlfriend asked me, when do you intend to buy LV? I answer, if I have from his own pocket, the answer is never.